Starr Tincup: The ever and ongoing battle of print advertising
Thought I should add a link here to a post I recently created for our company blog.
Please read it above before continuing with this post…
My secondary thought I had that I did not add to my company post was:
- Is this divergence from print advertising a generational thing?
Today, we have Digg / News, Google Reader, FeedBlitz – The Leading RSS and Blog to Email Service, del.icio.us, and countless other news and RSS feeds.
But how much advertising do you get through those RSS feeds? NONE. That’s right; and that is exactly why so many people have opted-out of receiving the news paper at their front door and, instead, have chosen to receive their news and information via the Internet.
So, I wonder if a driving force of this abandonment of the magazines print edition is ‘generational.’ More than likely, yes.
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