Official Google Blog: Online ad-serving tests
Have you heard of Google’s new ad-serving tests? See the link above.
A couple of quick points:
I like that it is targeted. SEM should be a part of any company’s “meat and potatoes” marketing tactics.
I like that you can opt-out. Are people afraid of Google collecting data still? If so, they can opt-out.
I like that Google is attempting to ONLY deliver ads that are relevant and pertinent to the buyer in the context of that buyer expressing his/her own affinities. Meaning, if that buyer is on the sharperimage website, then Google only displays ads contextually relevant to what that buyer is looking at (if that user has cookies enabled).
Quote from the blog post above: “giving users the ability to provide feedback to us about the ads they like and don’t like.”
How often have you gone to a site just to look to see if their advertisements were posted? Have you done that with Apple’s ads? What if you could now choose which ads are delivered to you in the place you (probably) spend the most amount of time – the Internet?
It’s interesting food for thought and I seem to like what Google is doing here. So why does it feel a little awkward to have ads customized to me on the Internet?
…don’t know. Probably all of those years I have been told by marketers what I should like; now, evidently, I get to choose what I like.
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