Archive for September, 2007
I own it
The accompanying picture is fruit of my labor yesterday.
Yesterday, if you hadn’t heard, was the launch of the most anticipated video game in history. In sum, Ashley and I were at the local GameStop from ~8:45 to 12:15 in line with probably 100 people.
It actually worked well. Everyone in line had already pre-paid and was there only to pick the game up; so the line went really fast once midnight came. We were in and out of the store in less than 5 minutes.
Starbucks + Apple
For this post, read this Press Release
There are a lot of reasons why I like this story:
1. As a marketer, I am a big fan of Apple’s marketing strategy. This marketing move for both companies is, what I believe, real marketing. Its not a fluffy super bowl commercial that makes an undeliverable promise, or a billboard that I cannot react to, or a banner ad on a site that I will never click on. This story, in a way, creates the demand in me to have that new iPod Touch or iPhone and enjoy my technology over a great Latte.
Starbucks + Apple
For this post, read this Press Release
There are a lot of reasons why I like this story:
1. As a marketer, I am a big fan of Apple’s marketing strategy. This marketing move for both companies is, what I believe, real marketing. Its not a fluffy super bowl commercial that makes an undeliverable promise, or a billboard that I cannot react to, or a banner ad on a site that I will never click on. This story, in a way, creates the demand in me to have that new iPod Touch or iPhone and enjoy my technology over a great Latte.
2. As a person with a digital life including smart phone, blog, iPod, website and web 2.0 social network, I like that Starbucks is enabling me to carry on that digital life at every one of their stores. Apple’s marketing team, I believe, understood an affinity in their target market (ie, that they frequent Starbucks for the coffee and atmosphere) and developed a strategy to leverage that affinity knowledge and create more iTunes sales at the same time. Beautiful!
3. As a gadget geek, I am a big fan of Apple’s products all together – although I only own an iPod. I like that Apple is working to make its products more prevalent, regardless of the PC vs. Mac debate. Apple, in other words, is not spending its marketing dollars just trying to convince me of why they win the PC vs. Mac debate, but rather Apple is making it more and more enticing for me to buy the Mac or next iPod because I know I can use it everywhere. I know my Mac product will be supported.
All around, I like this story. The marketing and economic implications is what makes me deem this story blog-worhty.
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Halo 3
I hope you are ready to ‘finish the fight’…
Is it a confirmation or rebuttal to government regulation on datacenters?
Posted by admin in Datacenters on September 19, 2007
The DOE Joins The Green Grid – Data Center Knowledge
In my last post (which I realized I didn’t actually post the day I wrote it), I attempted to bring up a thought-provoking question about the inevitability of government regulation.
Today I read that the Department of Energy (see link above) has joined an industry-created organization called The Green Grid. By definition, “The Green Grid is a consortium of information technology companies and professionals
seeking to lower the overall consumption of power in data centers
around the globe.”
Some observation points:
Government regulation on datacenters?
Posted by admin in Datacenters on September 19, 2007
I’ll admit to you right now that I have not read or investigated the Energy Star report delivered to congress in detail, but I ran across an interesting blog entry over at Data Center Knowledge debriefing the report.
My gut reaction is that the industry *without government intervention* was already beginning to regulate itself (to which I applaud). See: the recent creation of the The Green Grid, or see the recent webinar by Digital Realty Trust on “Green Datacenters”, and 365 Main’s marketing efforts on becoming “green” certified.
Is it a confirmation or rebuttal to government regulation on datacenters?
Posted by admin in Datacenters, Opinion on September 19, 2007
The DOE Joins The Green Grid – Data Center Knowledge
In my last post (which I realized I didn’t actually post the day I wrote it), I attempted to bring up a thought-provoking question about the inevitability of government regulation.
Today I read that the Department of Energy (see link above) has joined an industry-created organization called The Green Grid. By definition, “The Green Grid is a consortium of information technology companies and professionals
seeking to lower the overall consumption of power in data centers
around the globe.”
Some observation points:
- I like that a government agency is following the lead of a ‘market-created’ organization. Is that a reflection of a Republican being in office?
- There is something fundamentally different between the energy-consuming companies in the datacenter industry when compared to other large energy-consuming industries. Many of the regulation tactics mentioned in the articles I have read are all reminiscent of government’s attempt at regulating other environmentally harmful industries (see: carbon credits, tax implications, standard metrics, etc.)
- The market found profit in self-regulation. Why have the leaders in the datacenter industry decided to self-regulate? You know it must be because they found gain in it. Therefore, its nice to see that the industry leaders took that marketing lesson on the political environment back in their college days seriously.
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Government regulation on datacenters?
Posted by admin in Datacenters, Opinion on September 19, 2007
Enterprise Server and Data Center Energy Efficiency Initiatives : ENERGY STAR
I’ll admit to you right now that I have not read or investigated the Energy Star report delivered to congress in detail, but I ran across an interesting blog entry over at Data Center Knowledge debriefing the report.
My gut reaction is that the industry *without government intervention* was already beginning to regulate itself (to which I applaud). See: the recent creation of the The Green Grid, or see the recent webinar by Digital Realty Trust on “Green Datacenters”, and 365 Main’s marketing efforts on becoming “green” certified.
I have my hesitations about any further government intervention – at the same time, know it is inevitable when you reflect on the startling fact that datacenters make up between 1 and 1.5% of the U.S.’s entire energy consumption.
I saw mention of tax credits, standardized metrics and utility rebates and don’t have any faith in the government actually being able to regulate accordingly. When we discuss datacenters, we’re essentially talking about one of the most innovative areas in our entire economy (on the part of the companies that consume datacenters such as Google and other major internet properties). Therefore, I must ask, “what would it take for a government agency to regulate such innovation?”
If there is one thing that the government does well, its definitely not regulation – now taxation, on the other hand, is another story.
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