How much money has Google made from AdWords? wow!
I think it is a great application and appropriate for marketing departments that have larger than usual marketing budgets.
My recommendation is this: get a full-time employee to manage your AdWords account effectively and give that marketer a $5000 / per month budget. Instruct that person to constantly tell your webmaster or SEO agency what keywords are working. (Then instruct your webmaster or SEO agency to optimize your site accordingly).
A constant back-and-forth should be established between your guy managing your AdWords account and the person responsible for your site.
Furthermore, take advantage of any integrations that might be offered with your SFA / CRM. Salesforce.com and Google have a tight integration that can show you the number of search generated leads turned into deals and into closed-revenue.
My take is that the keywords people use to find your product/service, complete a form to become a lead for your sales department, then ultimately sign on the dotted line will tell your marketing director A LOT about what your company should be messaging and promoting.
Recent Comments