Link to article by Salesforce.com CEO – Marc Benioff
http://www.techcrunchit.com/2008/08/01/welcome-to-web-30-now-your-other-computer-is-a-data-center/
The following is just a bulleted list of responses to both the article and user comments.
Agree – Web 3.0: Anyone Can Innovate
* A lot of people use it. It becomes a plague. Then people don’t use it. Look at the number of blogs that have the digg, reddit, stumbleupon, bookmark and delicious icons at the end of each post. Do you really use those links?Untethered Innovation = del.icio.us then digg.com then reddit then stumbleupon then buzz up. How many of those do you use to its fullest potential?
* Look at SFDC. I run an org of 70 users and it is amazing how people will sit in a meeting and stress how important an app like SFDC is to our company as a whole, then not use it. The only way employees end up using it is when the executives hold a gun to their head or their salaries are tied to the data in the system.
* We in the development and IT world need to get over ourselves and realize the day-to-day employees making the world’s largest companies run do not know what RSS is, don’t know how to post to an ftp server, will have a completely different definition of the term “cloud” than you might expect, have never heard of any Web 2.0 app, don’t know that an app running Ruby, AJAX and XAML can help anything or even how to insert a picture into a Microsoft Word document. They don’t understand the name of the application – joomla!, xoop, twitter, mint, jiglu, drupal, doof, iubo – much less how to use the functionality offered by such an app. Even if you do get them to use it, they inevitably come to one thing – one tiny, tiny obstacle – in the app they cannot overcome and they completely abandon it; give up on it and say “its too hard!” Innovation, therefore, becomes a vicious cycle.
* Marc is right, Web 3.0 is “the stuff of revolution.” Out of chaos, will come order (because someone will see profit in bringing order). Then there will be chaos again, then order.
* We end up with a very, very crowded marketplace. Look at this Web 2.0 directory – http://www.go2web20.net/ – and think about how many of those little apps do something very, very similar to the next only slightly different. In the end, we are going to get a ton of apps that do one thing slightly different than the next. They become a solution looking for a problem and that, my friend, is not innovation.
* We only buy the “shiny thing”. SaaS was, and is, the latest “shiny thing”. Business executives who don’t understand the cloud, what it takes to develop apps or the damage that can be done to thier company if the app is not properly used, feel as though they must have these technologies running their companies and, if not, they are considered ‘innefective leaders with a lack to innovate.
* When the world was small, we could understand it. I don’t like the way people can anonymously sit behind a computer monitor and tear apart someone eles’ attempt to make things understood; like Benioff is doing here. We in the development and IT world are the main culprits. But, then again, that is Web 2.0, isn’t it?
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