Archive for category Hobby

The rise of pre-order marketing gifts

== What do you think of the gifts you get for pre-ordering a game? ==

I refer to the pre-order marketing gifts as those small trinkets you get at your local game store for pre-ordering a game in advance of its release.

I, for one, like to pre-order the games I am anticipating. I even enjoy getting a trinket to take home after pre-ordering. Its a very small way to “wet my appetite” before the game is released.

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Observing the changes of a gamers’ tastes

My tastes began, as most gamers my age did, enjoying the 2D nature of the Mario and Donkey Kong series.

Then, I used to enjoy the “scare” of Doom. I remember playing in my high school computer lab on the edge of my seat waiting to be scared by what was waiting around the corner.

Then, I used to enjoy the “gore” of Mortal Kombat. The “Finish Him” was always a welcome sound to my ears because it meant that what was to come would surey make both feet leave the ground.

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Update

I’ve been playing the Halo Legendary Weekend.

Click here for details.

Also, I just started noticing my stats on bungie.net – link

Another thing – I just started posting blog posts on gamespot.com – link

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GTAIV “could ship 8.1M copies”


Analyst: GTAIV could best Halo 3’s debut – Xbox 360 News at GameSpot

I recently posted on the delay of GTAIV and I’ve been keeping my eye on the games progress ever since.

I thought I would share this link as some sort of credibility or confirmation to my thoughts.


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Hero

Hero:
Master Chief

Reasoning:
- He represents one of the largest marketing campaigns ever (http://www.gamespot.com/xbox360/action/halo3/news.html?page=1&sid=6178582). As my profession, marketing is what geeks me out.

- He saved the planet from domination and humans from extinction.

- He is a symbol that says, “Everyone in hollywood these days were the people that made fun of the geeks in high school. Now, my friend, above everything hollywood has produced the geeks hold the
#1 (http://www.toptechnews.com/story.xhtml?story_id=55799)
and #2 (http://www.microsoft.com/presspass/press/2004/oct04/10-19halo2momentumpr.mspx) entertainment records of all time.”

- He has created a community of empassioned members that is every marketers dream (http://www.blogsmithmedia.com/www.xbox360fanboy.com/media/2007/09/halo3launchandimexcited.jpg).

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Bungie/Microsoft split


Bungie and Microsoft officially split – Xbox 360 News at GameSpot

I have been wanting to write about this since I heard the news, but didn’t know how to immediately react. Since the news broke, I have had many thoughts (which I will save you) and have ultimately arrived here:

Bungie = Innovation

I respect the developers there at Bungie for the splash that they have created in the gaming industry. I went back and watched my ‘bonus disk DVD’ that came with my collector’s edition of Halo 2, then watched the ‘anatomy of a game’ documentary that came with my Legendary edition of Halo 3. What I saw was a developer that struggled immensely with Halo 2 (right after the MS acquisition), and subsequently had a much more professional approach to game development in Halo 3.

I encourage you to go back, watch the bonus disks and conduct your own comparison.

Yet, instead of thinking that the break-up would be the demise of Bungie, I think the short-lived tenure with MS is exactly what the team at Bungie needed to elevate as a one of the only top-tier game developers in the industry. (Bungie, Epic, id, Infinity Ward, Rare, Rockstar)

To me a “top-tier” game developer is one that takes a platform like Xbox Live and revolutionizes online multi player. Ask yourself, how many times has Halo 2 been played online? I think it is upwards into the billions.

A “top-tier” game developer is one that holds the nations #1 and #2 entertainment records (Halo 2 landed ~$125M in its first 24 hours, Halo 3 landed ~$170M in its first 24 hours).

Now is that resume possible because of the financial stake that MS had in Xbox? Of course! Is that resume made possible by the 100’s of millions of dollars that MS put into marketing Halo. Yes. That’s exactly why I think the team at Bungie had the fortunate son experience at MS to polish its professional game development skills. (see: Gamespot’s review on Halo 3 and pay particular attention to what Jeff says in that last minute or so)

So, in my mind, the short-lived relationship was mutually beneficial; Bungie put Xbox on the map with Halo a hell of a lot quicker than most in the industry expected to see MS rise to the top, and MS gave Bungie the time, money and skills it needed to help perfect its game design/development skills. In other words, Bungie knows by first-hand experience what it takes to develop a game that makes ~$170M in its first 24 hours.

So why does Bungie = Innovation?

Bungie will now take off as the market leader, based on its future innovative ideas, that are derived from its successful days at MS and what it takes to have a historically successful game such as Halo. I look forward to what Bungie can do with a blank palette. I look forward to midnight releases for upcoming Bungie games.

My fear is that it will be a long time before we see a “halo-class” game again. Meaning, what other hardware manufacturer is going to take a developer and put the same resources into it that MS put into Bungie and the Halo series. I just don’t think it will happen again. I think you will see more and more games that are marketed at the level that you have seen Gears of War, GTAIV, COD4: Modern Warfare, Guitar Hero II & III, Rock Band, etc.

I just don’t know how confident I am that another video game will top the entertainment charts again like Halo did.

In sum, I think Bungie has a bright future because of its experience at MS, an experience that no other developer can claim.


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I own it


The accompanying picture is fruit of my labor yesterday.

Yesterday, if you hadn’t heard, was the launch of the most anticipated video game in history. In sum, Ashley and I were at the local GameStop from ~8:45 to 12:15 in line with probably 100 people.

It actually worked well. Everyone in line had already pre-paid and was there only to pick the game up; so the line went really fast once midnight came. We were in and out of the store in less than 5 minutes.

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Halo 3

I hope you are ready to ‘finish the fight’…

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I heart Ashley

Good times with Ashley and I playing the Nintendo Wii

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The Baseball Game

One of my favorite places to be.

View is pretty good from our seats, huh?

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